Typology of Motivation and Activity Profiles of Ideation Crowdsourcing community Members.
Hollauf, Eva-Maria; Hornung-Prähauser, Veronika (2022): Typology of Motivation and Activity Profiles of Ideation Crowdsourcing community Members. In: The XXXIII ISPIM Innovation Conference "Innovating in a Digital World", held in Copenhagen, Denmark on 05 June to 08 June 2022. Event Proceedings: LUT Scientific and Expertise Publications: ISBN 978-952-335-694-8 1.
This paper deals with the question of what motivational factors influence the participation and level of activity of users in online idea crowdsourcing challenges. Understanding the motivational factors of users can support platform operators and organizations in optimizing their crowdsourcing processes and adapting them to the needs of the crowd. The empirical investigation of the community on the Austrian open innovation crowdsourcing platform “Open Innovation Salzburg” has led to the identification of four different motivation and activity profiles. In sum, the crowd on the crowdsourcing platform, which hosts regional and societal idea challenges, is strongly intrinsically motivated. The differences between the identified categories of Champions, Regulars, Evaluators and Observers are presented and their relevance for the development of design and governance measures is discussed.
