Exploring Outcome-driven Innovation for the Responsible Design of Electric Two-wheelers
Michael Thelen, Veronika Hornung-Prähauser, Claudia Luger-Bazinger, Sebastian Will (2024): Exploring Outcome-driven Innovation for the Responsible Design of Electric Two-wheelers In: Journal of Innovation Management, Vol. 12 No. 2 (2024): Special Issue on Innovation Paradigms for Earth Systems Governance.
Amidst a technology push for electric mobility, the societal implementation of new e-mobility innovations is multi-layered and warrants a user-centered view. This study explores how the application of the outcome-driven innovation method (ODI) can be extended to e-mobility and inform a more responsible design of electric two-wheeler product and service development. By means of discovering electric two-wheelers’ possible weak spots and potentials using outcome-driven innovation with citizens, their unmet requirements can be better addressed. The results suggest several innovation potentials which could better facilitate users in getting certain jobs done, such as developing a more lightweight vehicle design. Additionally, the diverse needs of users can be transformed into real customer benefits through the subsequent integration of additional vehicle functionalities, such as complementing human machine interfaces or wearables. By employing outcome-driven innovation as a deliberative and inclusive means of creating value and by being receptive to citizen feedback, ODI has the potential to make a meaningful stride in enhancing the ‘responsible’ nature of innovation.
