GReVity –
Rebound effects are an increasing challenge in the areas of environmental, energy and resource management. The GReVity project is developing measures to counteract the rebound effect in virtual mobility. Acceptance and relevance analyses are carried out in order to develop recommendations for action and thus counteract rebound effects in the best possible way.
Rebound effects compromise the achievement of ambitious national and international energy and climate targets, as potential energy efficiency gains and emission reductions, often as a result of the use of new technologies, are (over)compensated for by changes in user behavior.
Building on previous studies on the rebound effect, the GReVity project aims to develop appropriate countermeasures and analyze its acceptance, relevance, and potential effectiveness in terms of climate impact.
Salzburg Research
Salzburg Research is responsible for analyzing the acceptance and relevance analysis. Using a holistic psychological model, motivation, individual possibilities, and acceptance of the proposed measures will be analyzed in an online survey with citizens in Austria.
In addition, workshops with the participation of (inter)national experts in the mobility sector (e.g. policy-makers, stakeholder) will be held to discuss the measures in terms of relevance and feasibility. Among other things, these results form the basis for the development of recommendations for action and the elaboration of concrete implementation steps for individual measures.
