• The next “big thing” in e-tourism will be mobile
• Smart phones are the optimal platform (no rental of special hardware)
• Location based services obtain a mass market
• There is a huge need for geo-referenced content
• The optimisation of websites for mobile devices is not enough
• Added value through contextualised, localised and personalised applications and services
• Fee-based apps are questionable – like fee-based internet content in general
• m-Tourism is highly interactive: don’t underestimate the “uplink channel” of tourists!

After this scientific speech, Alexander Trieb from tripwolf.com gave insights into practical experiences. Salzburg Research and Tripwolf developed the iPhone app for tripwolf.