Salzburg Research is investigating the requirements for a digitally supported guiding concept for DomQuartier Salzburg in order to improve the visitor experience through the use of sensor technology, real-time data and artificial intelligence.

DomQuartier Salzburg, a museum complex around Salzburg Cathedral Square, is expanding and will get a new visitor center. A tour takes you through an extensive collection of unique World Heritage Site and architecturally interesting historical premises.

In order to distribute the flow of visitors more evenly in the exhibition rooms over time and according to interests, as well as to improve the visitor experience of individual exhibits, new information services are to be developed using data from sensors and AI-based systems. The goal is a visitor guidance concept that recommends individual tours tailored to the respective interests on the basis of objective real-time data on the distribution of visitors and avoids overcrowding. The basis is data on the orientation, distribution and density of visitors.

For this purpose, Salzburg Research is testing various sensor technologies. The sensors are currently being tested at neuralgic points such as entrances, attractions and shortcuts during opening hours.

An accompanying survey of visitors about their experience complements the target group-specific recommendations.

In the long term, such visitor data analyses could also be used for other applications, such as to optimally plan exhibitions or evaluate evacuation concepts.

The research work is funded by the EU and the BMAW as part of the European Digital Innovation Hub “Crowd in Motion”.