Where are there gaps in the cycling network, which connections to the surrounding area are already working well, which ones need to be improved? And which bike services are used a lot, which are still little known? These and many other questions about cycling in the city of Salzburg were discussed by over 80 enthusiastic cyclists from the Salzburg population at the Bike Dialogue on Tuesday, 5 November. Most had come by bike despite the cold and rain.

Salzburg Research was on site with two research projects to improve cycling comfort in Salzburg. The central question was: what do different cyclists need to do (even more) with their bikes, what motivates them? Salzburg Research and the University of Salzburg are working on ways to get even more people excited about sustainable cycling. The participants were called upon to get involved in four different biker personalities with different characteristics, attitudes and preferences, from the driver of the bicycle only in exceptional situations to the all-weather cyclist, and to work out possibilities like these be addressed and motivated.

The two research projects for the establishment of a sustainable cycling culture:

• SimpliCITY aims to bundle regional sustainability services on a digital platform for the two Smart Citys of Salzburg and Uppsala. The focal points for these services are sustainable cycling, local consumption and social inclusion. With various methods of incentives such as challenges, a playful approach or nudging will explore incentives for increased use of these sustainability services.
• By combining technical sensor data and social survey data, BicycleObservatory creates a multi-dimensional, spatially differentiated picture of cycling, thus helping to better understand cycling as an overall system and its heterogeneity within the group of cyclists.